Fairmont Fujairah
2025 · +187% pre-opening
Ajman Tourism
2024 · 11M reach
Sheraton
2025 · Brand reposition
DTCM
2024 · Destination launch
Shaza
2025 · Loyalty programme
Confidential group
2025 · 72hr response
The Idea Agency · since 1996
We make brands worth talking about.
Integrated creative, PR, digital, and media for senior brands. Three decades, three studios, no committee.
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2025·Fairmont Fujairah·Hospitality
What we do
Four practices, one room.
Same senior team across every brief. The people who pitch the work deliver it — no hand-off after kick-off.
- 01
Branding & Creative
Identity, design systems, art direction, and campaign creative for senior brands that need a distinctive voice in market.
→ - 02
Public Relations
Media relations, crisis communications, executive positioning, influencer programmes, and PR strategy across the GCC.
→ - 03
Digital Marketing
Performance, content, social, SEO, and CRM — built around measurable commercial outcomes, not vanity metrics.
→ - 04
Media Planning & Buying
Integrated media planning, buying, and optimisation across traditional and digital channels with regional negotiating leverage.
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Selected work
The work, told properly.
Hospitality · Launch Campaign
2025A coastal launch that filled rooms before the doors opened.
Government · Communications
2024Repositioning Ajman as the GCC's quiet luxury destination.
Crisis Comms · Hospitality Group
202548 hours to contain a viral incident — and rebuild rate parity.
Hospitality · Launch Campaign
2025A coastal launch that filled rooms before the doors opened.
Government · Communications
2024Repositioning Ajman as the GCC's quiet luxury destination.
Crisis Comms · Hospitality Group
202548 hours to contain a viral incident — and rebuild rate parity.
Thinking
The work behind the work.
What changed in GCC crisis comms after 2024.
Pre-opening PR: a playbook for hospitality launches in the UAE.
Procurement-grade communications: what DTCM actually wants to see.
Industries · 01 / 06
Sectors we know.
Clients
In good company.
A selection of the 200+ brands we’ve handled since 1996. Full roster available on request.
